Plume de Chanel
Chanel partnered with The New York Times' T Brand Studio to create a narrative around a multi-million dollar collection—Plume de Chanel. We created 15 vignettes of the jewelry and textures to live within a paid post narrating the inspiration and genesis of this inspiring collection. Above all, we wanted to highlight how Chanel is a house of creation.
Completed at the new york times / Creative Director: tracy doyle / associate creative director: Christy Sabido / Designer: shannen craft / director of photography: brendan stumpf
We created video mocks to visualize what social distribution would look like.
Distribution included ad units across The New York Times website on its home page and article pages. Print advertisements were also created for US and International NYT papers.
